In 2003, Latinos became the largest ethnic minority group in America, passing African-Americans and numbering nearly 40 million. Its growth rate of 13.0 percent over a 39month period was almost four times that of the total population (3.3 percent).

By 2004, there were more than 41 million Latinos in the U.S., representing 14.1 percent of the total population. Given current trends, Latinos will make up 28.6 percent of the U.S. population by 2070.

Less than fifteen years from now, by 2020, the majority of children entering high school, the majority of workers entering the work force, and the majority of newly-eligible voters will be Latino.

Latino purchasing power in America has surged to nearly $800 billion and is projected to reach as much as $1 trillion by 2007, nearly three times the overall national rate over the past decade.

The number of Latinos in the U.S. grew 58 percent in the 1990s.

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